Pokemon Go – A boon for Nintendo

Pokémon Go is a location-based augmented reality game.  The game has been developed by Niantic in collaboration with The Pokémon Company. The game has been developed for both Android and IOS devices. It was initially released in US, Australia and New Zealand in July 2016.

Pokémon Go lets players catch virtual creatures on real life locations through their smartphones. The players can battle and train these virtual creatures called Pokemon as if they were real. The game is free to download and play but it has in-app purchases such as PokéBalls and other in-app features.

Nintendo share prices have increased more than 50% since the launch of Pokémon Go. Nintendo is not involved with Pokémon Go directly but it owns 33% of The Pokémon Company and also has a share in Niantic.

The app has more than 8 million downloads on Android Play Store.It topped the app store download chart on both iPhone’s App Store and Google Play Store just days after its initial release.

Pokémon Go has a daily net revenue of $1 million. But how much of the revenue from the game flows directly to Nintendo is not clear.

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